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Industry USA

15 tips for selling curbside: best practices for craft breweries beer to-go planning

craft breweries beer to-go

The Hopalytics team has collated tips to help maximize the impact of craft breweries beer to-go set-ups. We talked with breweries across the US to find best-case examples of recently set-up beer to-go stations at craft brewery taprooms.

Here are things that are important for craft breweries to focus on as they continue to sell beer to consumers during the COVID-19 outbreak:

1. Plan your to-go process so that consumers are safe

It is important to understand the physical journey someone is going to take when arriving at your brewery. Your setup needs to allow for safe and easy pick-up as well as the ability to form a line with maximum social distancing.

As the spread of the virus increases, consumers are less likely to want to leave their car to pick up to-go orders. If you are able to, it is important to have the ability to place product directly in the back of consumers cars and trucks.

2. Be safe and clean

It goes without saying that transferring your high standards of cleanliness from taproom to beer to-go is crucial. All employees should be wearing protective gloves and changing them often.

From a consumer perspective, ensuring that they can purchase beer-to-go with no or very little person-to-person contact is important. It is also important to offer hand sanitizer for customers at point of sale and collection stations.

3. Make it clear what you need consumers to do

One of the best ways to keep consumers and employees safe is to reduce the time required for person-to-person interaction. Clear signage – not just for pick-up but for parking as well – can give consumers info that they would instead have needed to ask about.

Make it clear what you want consumers to do as soon as they enter your property. The first thing consumers should see is signage with instructions/rules on how to pick-up. They should also see a menu with exactly what to-go options are available, again to reduce the time they need to speak to anyone on-site.

It is easy to film a 30-second virtual tour from a consumer perspective which becomes great social media content and acts as a clear example of how to buy beer safely.

4. Offer Additional on-site tipping options

Consumers are keen to support your tipped staff – and so ensure that your point of sale and to-go sales process allows for this.

Some breweries have set-up a tip bucket at their property exit that consumers can drop cash into (without touching it). Others have added a donation card as an online ordering option that goes towards tipped staff.

5. Offer online ordering, over the phone, text confirmations etc

It is important to encourage pre-ordering, even if a consumer orders from their car 2 minutes before they reach the taproom. Pre-ordering drastically reduces the amount of person-to-person interaction required to complete a to-go transaction.

Alongside online ordering, consider offering phone and text options as well. To maximize sales you need to offer a number of communication mediums to include every consumer behavior. Consider putting a text/call phone number on the first sign that consumers see in case they have not yet ordered-ahead.

6. Collect email addresses and phone numbers

Over the next few weeks/months communication is going to be key in helping small businesses engage with consumers. Check to see whether your point-of-sale system collects (and validates!) email addresses and/or phone numbers.

As you process transactions, ask for email addresses and phone numbers (have a way for your employees to collect) – even if they are already collected at your point of sale. You want to have your consumers’ most up to date and primary email address that is checked most often – whereas point of sale systems often have an older saved email address attached to them.

7. Encourage social media follows

As with ensuring you have your consumers’ most up to date email address, it is important to drive your consumers to follow your social accounts so that you can maximize information flow over the next few weeks.

One tip to maximize social engagement is to encourage consumers to document their to-go experience to share online, and make sure they know to tag your brewery in their posts. If you are actively re-sharing anyone who posts about their experience, this will encourage others to produce content as well.

8. Constantly communicate

Another key thing to focus on as you offer beer to-go is your communication plan. You should plan daily social media posts; and get into a routine and be consistent about style and information that each one details.

Online behaviors have changed overnight with social distancing, and consumers are seeing and engaging with a lot more social posts. You should also prioritize being able to answer questions online and engage with consumers as their share content on your brewery

To save time, you can use free social media tools such as Hootsuite to create one post that can be shared across social platforms. At a minimum, this is an easy way to share to Instagram,. Facebook and Twitter and you can schedule posts ahead of time.

You should also use your existing email lists and newly collected email addresses to send regular email communication about any changes in your hours, to-go process or offerings.

9. Tap-into local, regional and nationwide campaigns

There are many organized online campaigns that are helping to co-ordinate and drive local craft breweries beer to-go sales.

Some of these campaigns are time-sensitive and can help to drive to-go sales in the run up to their execution. For example the #NationwideCheers campaign organized by Community Beer Company runs each Friday at 5pm and can help to drive Thursday and Friday sales.

Other online local campaigns include virtual happy hours and toasts. It is also very easy to coordinate virtual “Cheers” amongst the people who have purchased your beer to-go, and this encourages them to return. Consider systems like Zoom to host online gatherings and update your regular consumers.

10. Get on every 3rd party to-go list

There are a number of local, regional and national lists of breweries selling beer-to-go forming online – and it is important that your brewery be listed on each relevant list.

Also look at your local community websites and social media pages for lists forming of all small businesses offering to-go options in your town/city.

Examples include:

CraftBeer.com put together a nationwide list of to-go beer options by brewery.

Hopalytics compiled a national list of breweries selling gift cards online.

Regional list examples include those for breweries in Colorado, Austin, Ohio, Pittsburgh, North Texas and San Diego. It is easy to search online for your location through Google or Twitter.

11. Offer gift-cards online

As you can see with the Hopalytics list above, many breweries offer online gift cards. Gift cards are an option for consumers to support you without coming to the taproom to pick up beer. There is a growing online campaign for small business supporters to buy gift cards as a safe way of supporting their local brewery as well as having something to look forward to once the virus restrictions are over.

Ensure that you add Gift Cards to online ordering menus and to your online store.

12. Manage your can/crowler supply-chain

Over the next few weeks your suppliers will be under increased pressure with both increased demand from breweries and interruptions in their own supply-chains. Make sure you are in constant contact with your suppliers to identify supply-chain issues ahead of time.

When it comes to to-go cans and crowlers, you should worry less about can aesthetic and more about can quantity and availability. Consumers buying to-go beer are more concerned with safety and cleanliness than can artwork!

13. Lean on your partners

Once you have your to-go process finalized and are ready to communicate, use your distribution, restaurant or retail partners to help promote your to-go set-up. If your wholesales partners are in a position to sell your beer to-go then make sure you are promoting them as well – every stakeholder has a vested interest in seeing your to-go campaign succeed.

14. Encourage consumers to come back

Every consumer who visits your beer-to-go set-up is a potential return-visitor: they are identifying themselves as someone who wants to support your brewery and is willing to drive to pick-up to-go beer. It is important that you work to ensure that these consumers return week after week. You should collect their contact information to be able to communicate about your next beer release. If you are able to, consider throwing in a $5 gift card for orders over $50.

In terms of content, it is also important to tell the story of your brewery and the people behind it. At a time when consumers are keen to support small businesses, it will help to have the story behind your brewery readily available online.

15. Use all of the information available to you

Additional resources for craft breweries beer-to-go set-up:

FDA – https://www.fda.gov/emergency-preparedness-and-response/mcm-issues/coronavirus-disease-2019-covid-19

Brewers Association resource hub – https://www.brewersassociation.org/resource-hub/covid-19/

CDC Situation Summary – https://www.cdc.gov/coronavirus/2019-ncov/cases-updates/summary.html

Follow Hopalytics on Twitter, Facebook and Instagram for more information.

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Industry

COVID-19: Advice for craft breweries facing taproom closures

brewery taproom

Our team have put together advice for anyone facing the likelihood or reality of a COVID-19 craft brewery taproom closure and production supply chain interruption. This article has been compiled with input of numerous small business owners and business coaches.

In this article:
– Marketing tips for craft breweries facing taproom closures
Important advice for brewery owners

Marketing tips for craft breweries facing taproom closures

1. Communicate with your consumers

Maintain a constant and consistent message with your consumers. Keep them fully informed about the availability of your beer and the status of your taproom. Have a clear and straightforward process to update your website and social media platforms and make sure all information is consistent – your brewery can expect higher use of your website for critical information than they have seen before.

Also ensure that you have a clear plan for both updating and engaging/replying to consumers on social media.

2. Understand your current e-commerce options

Fully explore and understand your website’s e-commerce set-up and your point of sale system’s ability to sell online/over the phone. If you do not have a system set-up, research how quickly you could have something online. Services like Square and Toast have built-in systems to sell online with minimal effort.

3. Offer gift cards for later use in taproom

Ensure that you have gift cards/certificates online and put them front & center on your website. There is a growing online initiative to help small businesses through this period through buying gift cards to use once the COVID-19 situation is under control.

If you are offering gift cards, sell directly to consumer or utilize your Point of Sale system. Ensure that you receive the funds immediately, rather than a gift card service where funds are held in escrow.

Make sure your brewery is mentioned in our list of breweries selling online gift-cards article.

4. Explore membership/mug-club options

Think about starting a mug club/membership program that you can sell upfront/online. A typical $100 12-month membership might include some of the following: $1 off a beer, exclusive membership nights, early access to new beer releases, merchandise.

If you already have a membership set-up, ensure you are pushing the information to your consumers. New members will drive revenue now and drive more visits once your taproom re-opens.

5. Sell over the phone/via email

If you cannot offer online gift card sales, consider selling over the phone/email and delivering by mail or holding at the taproom until you open again. Consumers understand that they can help by purchasing now and collecting in a few weeks.

Offer curbside to-go beer pickup. If you plan to be on premises over the next couple of weeks even if the brewery is closed, then offer a pick-up service for patrons who are social-distancing.

6. Research your options for delivery

Consider options for doorstep pick-up and delivery of any of the physical products or beer that consumers have purchased online/email/over the phone. Consumers are currently still willing to pick up at the door.

Follow @11belowbrewing of Houston on Twitter

Based on your State’s laws you may be able to deliver some of the merchandize and/or liquid purchased by consumers whilst you are dealing with a COVID-19 brewery taproom closure.

7. Once again – communicate with your consumers

Once you decide which offerings you plan to promote and how consumers can buy/support you, utilize your mailing list and social media followings. Ensure that you are clearly communicating your online offerings.

It is also important to ensure that you are telling your brewery’s story online – make sure your “About Us” section is up to date and tells the human story behind your business. Also, make the most of the good-will of craft-beer related media and supporters who want to help you generate revenue even if you are closed.

Follow official CDC updates on COVID-19 here

In the background – important advice for brewery owners

As a business owner there are a number of things you can do to prepare and mitigate the negative impact on your brewery:

1. Maintain constant communication with key stakeholders in your business

This includes your landlord, your CPA and your lawyer. Review any “Force Majeure” clauses in your lease contract. Fully understand the options for emergency SBA small business loans and funding programs if required.

2. Prioritize the welfare of your employees

Understand that your employees (especially tipped employees) are likely to face financial issues before you or your business. If you have the ability to, then support them in any way that you can.

3. Maintain business procedures

Ensure that there isn’t one single employee with key information such as passwords that you may not be able to access if they become sick/quarantined. Collect everything in a single document that you could pass to someone if you are required to be quarantined.

4. Assess supply chain concerns

Research each stage of your supply chain, and understand the things that are key to your business that could be affected for months to come. There is a good Harvard Business Review article that covers this in depth: Prepare Your Supply Chain for Coronavirus.

5. Stay informed

Use all available resources to your advantage, including your state brewer’s guild and the Brewers Association. Talk to other brewery owners and share best case practices. A lot of folks, including the Hopalytics team, will help you out free of charge.

Brewers Association Coronavirus Resource Center

CDC – Center for Disease Control and Prevention

WHO – World Health Organization

6. Call your Representatives

With local, State and Federal positions on bars & restaurants changing daily, it is imperative that the craft brewing industry come together to ensure that we are properly represented. Request that your representatives lobby for small business support packages, financial assistance and temporary waivers to sell all products to-go and directly to the public if your State does not currently allow.

Follow @CollinMcDonnell CEO of Hen House Brewing on Twitter

You can find your local and national elected representatives contact details on this website.

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Breweries USA

Support American craft breweries through COVID-19 with gift card purchases

USA lights on

With the growing restrictions due to the COVID-19 outbreak there is a real fear for the impact on small-business owners reliant on in-person sales. Many small independent craft breweries fall into this category as taprooms are forced to close.

There is a growing online movement by craft beer drinkers to support our independent craft breweries through this time by purchasing online gift cards that can be used once the crisis is over.

We have compiled a State-by-State list of breweries and craft-beer companies who are offering gift card purchase directly online. A purchase will help the brewery with short-term cash flow and give you – the consumer – something great to look forward to once the crisis is over.

If you are a brewery and have online gift-card purchase link, where your receive the revenue directly and instantly – please reach out to be added to this list: [email protected]

See breweries by State:

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington Washington D.C. West Virginia Wisconsin Wyoming

Alabama

Breweries and brewpubs in Alabama directly selling gift cards online:

Birmingham – Back Forty Beer Company

Gulf Shores – Big Beach Brewing Company

Huntsville – Straight to Ale

Huntsville – Yellowhammer Brewing

Mobile – Serda Brewing

Montgomery – Common Bond Brewers

Opelika – Resting Pulse Brewing Company

Alaska

Breweries and brewpubs in Alaska directly selling gift cards online:

Anchorage – Glacier Brewhouse

Anchorage – Midnight Sun Brewing

Juneau – Alaskan Brewing Company

Palmer – Arkose Brewery

Arizona

Breweries and brewpubs in Arizona directly selling gift cards online:

Chandler – San Tan Brewing

Chandler – The Perch Brewery

Flagstaff – Historic Brewing Company

Flagstaff – Beaver Street Brewery

Fountain Hills – Bone Haus Brewing

Flagstaff – Lumberyard Brewing Company

Goodyear – Saddle Mountain Brewing Company

Mesa – Red, White & Brew

Phoenix – Arizona Wilderness Brewing Co.

Phoenix – O.H.S.O Eatery & Nano Brewery

Phoenix – Wren House Brewing Co.

Tucson – Pueblo Vida Brewing

Arkansas

Breweries and brewpubs in Arkansas directly selling gift cards online:

Little Rock – Lost Fourty Brewing

Paris – Prestonrose Farm and Brewing Co

Springdale – Saddlebock Brewery

California

Breweries and brewpubs in California directly selling gift cards online:

Berkeley – Fieldwork Brewing Company

Ceres – Blaker Brewing

Davis – Three Mile Brewing

Los Angeles – Boomtown Brewery

Los Angeles – HopSaint Brewing Co

Los Angeles – Modern Times Dankness Dojo

Los Angeles – Monkish Brewing Co.

LA Beer Hop brewery tours – buy gift cards here

Oakland – Original Pattern Brewing Company

Sacramento – Alaro Craft Brewery

San Diego – Belching Beaver Brewery

San Diego – Coronado Brewing Company

San Diego – Mission Brewery

San Diego – Hillcrest Brewing Company

San Diego – Kilowatt Brewing

San Diego – Brewery Tours of San Diego – buy gift card

San Francisco – Barebottle Brew Co

San Francisco – Black Hammer Brewing

San Francisco – Cellarmaker Brewing Co.

Santa Barbara – Modern Times Academy of Recreational Sciences

Santa Cruz – Humble Sea Brewing Co.

Windsor – Russian River Brewing Company

Colorado

Breweries and brewpubs in Colorado directly selling gift cards online:

Boulder – Avery Brewing Company

Boulder – Twisted Pine Brewing Company

Colorado Springs – Bristol Brewing Company

Colorado Springs – Colorado Mountain Brewery

Denver – Denver Beer Co.

Denver – Fiction Beer Company

Denver – Great Divide Brewing Co.

Denver – Platt Park Brewing

Denver – Wynkoop Brewing Co

Fort Collins – Black Bottle Brewery

Fort Collins – Horse and Dragon Brewing

Connecticut

Breweries and brewpubs in Connecticut directly selling gift cards online:

Derby – The Hops Company

Kent – Kent Falls Brewing Company

Oxford – Black Hog Brewing

Ridgefield – Nod Hill Brewery

Connecticut Beer Tours – buy gift cards here

Delaware

Breweries and brewpubs in Delaware directly selling gift cards online:

Delmar – 3rd Wave Brewing Co.

Dover – Fordham & Dominion Brewing Company

Lewes – Crooked Hammock Brewery

Rehoboth Beach – Revelation Craft Brewing

Smyrna – Blue Earl Brewing Company

Florida

Breweries and brewpubs in Florida directly selling gift cards online:

Brandenton – Motorworks Brewing

Clermont – Clermont Brewing Company

Coral Springs – Big Bear Brewing Co

Dunedin – Dunedin Brewery

Gainesville – Swamp Head Brewery

Orlando – Dead Lizard Brewing Company

Orlando – Orlando Brewing

Orlando – Park Pizza & Brewing Co.

Orlando – RockPit Brewing

Tallahassee – Proof Brewing Company

Tampa – Coppertail Brewing Co.

Vero Beach – Walking Tree Brewery

Winter Garden – Crooked Can Brewery

Georgia

Breweries and brewpubs in Georgia directly selling gift cards online:

Alpharetta – Loyal Q and Brew

Athens – Terrapin Beer Co.

Atlanta – Monday Night Brewing

Decatur – Three Taverns Craft Brewery

Hawaii

Breweries and brewpubs in Hawaii directly selling gift cards online:

Big Island – Kona Brewing Co

Oahu – Honolulu – Honolulu Beerworks

Idaho

Breweries and brewpubs in Idaho directly selling gift cards online:

Boise – Boise Brewing

Boise – White Dog Brewing Co.

Hailey – Sawtooth Brewery

Pocatello – Portneuf Valley Brewing

Illinois

Breweries and brewpubs in Illinois directly selling gift cards online:

Chicago – Half Acre Beer Company

Chicago – Maplewood Brewery & Distillery

Chicago – Off Color Brewing

Chicago – Revolution Brewing

Chicago-land – Evanston – Temperance Beer Co

Chicago-land – Lombard – Noon Whistle Brewing

Chicago-land – Machesney Park – Pig Minds Brewing Co.

Chicago-land – Mundelein – Tighthead Brewing Company

Chicago-land – Naperville – Solemn Oath Brewery

Chicago-land – Villa Park – More Brewing Company

Galena – Galena Brewing Company

Lemont – Pollyanna Brewing Company

Monticello – Monarch Brewing Company

Ottowa – Tangled Roots Brewing Company

Springfield – Engrained Brewing

Indiana

Breweries and brewpubs in Indiana directly selling gift cards online:

Bloomington – Upland Brewing Company

Fishers – Four Day Ray Brewing

Hammond – 18th St Brewery

Mishawaka – Evil Czech Brewery

Munster – 3 Floyds

Iowa

Breweries and brewpubs in Iowa directly selling gift cards online:

Amana – Millstream Brewing Co.

Decorah – Toppling Goliath Brewing Co

Des Moines – Exile Brewing Company

Des Moines – Confluence Brewing Company

Iowa City – Big Grove Brewery

Kansas

Breweries and brewpubs in Kansas directly selling gift cards online:

Emporia – Radius Brewing Company

Hays – Defiance Brewing Company

Overland Park/Kansas City – Brew Lab

Overland Park/Kansas City – Martin City Brewing Company

Kentucky

Breweries and brewpubs in Kentucky directly selling gift cards online:

Lexington – West Sixth Brewing

Louisville – Bluegrass Brewing Company

Louisiana

Breweries and brewpubs in Louisiana directly selling gift cards online:

Hammond – Gnarly Barley Brewing

New Orleans – Crescent City Brewhouse

New Orleans – NOLA Brewing Company

New Orleans – Urban South Brewery

Maine

Breweries and brewpubs in Maine directly selling gift cards online:

Augusta – Cushnoc Brewing

Bangor – Sea Dog Brewing Company

Freeport – Maine Beer Company

Portland – Goodfire Brewing Company

Portland – Island Dog Brewing

Portland – Portland Beer Hub

Portland – Rising Tide Brewing

Maryland

Breweries and brewpubs in Maryland directly selling gift cards online:

Baltimore – Diamondback Brewing Company

Hunt Valley – B.C. Brewery

Laurel – Jailbreak Brewing Company

Odenton – Crooked Crab Brewing Co.

Rockville – 7 Locks Brewing

Salisbury – Evolution Craft Brewing Company

Massachusetts

Breweries and brewpubs in Massachusetts directly selling gift cards online:

Boston – Beerworks Brewing Company

Boston – Dorchester Brewing Company

Charlton – Tree House Brewing Company

Everett – Night Shift Brewing

Milford – CraftRoots Brewing

Northampton – Northampton Brewery

Westminster – Wachusett Brewing Company

Worcester – Greater Good Imperial Brew Co.

Michigan

Breweries and brewpubs in Michigan directly selling gift cards online:

Ann Arbour – Arbour Brewing

Ann Arbour – Blue Tractor BBQ & Brewery

Detroit – Eastern Market Brewing Co.

Detroit – Atwater Brewery

Detroit – Jolly Pumpkin

Grand Rapids – Atwater Brewery

Marquette – Blackrocks Brewery

Minnesota

Breweries and brewpubs in Minnesota directly selling gift cards online:

Duluth – Bent Paddle Brewing

Minneapolis – Surly Brewing Co.

Minneapolis – Town Hall Brewery

Moorhead – Junkyard Brewing Company

Reads Landing – Reads Landing Brewing Company

Spring Park – Back Channel Brewing

Two Harbors – Castle Danger Brewery

Mississippi

Breweries and brewpubs in Mississippi directly selling gift cards online:

Kiln – Lazy Magnolia Brewery (merch only)

Oxford – Jackson Beer Company

Missouri

Breweries and brewpubs in Missouri directly selling gift cards online:

Columbia – Flat Branch Pub & Brewing

Kansas City – Beer KC

Springfield – Tie & Timber Beer Co.

St Louis – Urban Chestnut Brewing Company

St Louis – Schlafly Beer, Saint Louis Brewery

Montana

Breweries and brewpubs in Montana directly selling gift cards online:

Missoula – Gild Brewing

Missoula – Highlander Beer

Nebraska

Breweries and brewpubs in Nebraska directly selling gift cards online:

Lincoln – Lazlo’s Brewery

McCook – Loop Brewing Company

Omaha – Lazlo’s Brewery

Omaha – Thunderhead Brewing

Omaha – Upstream Brewing Company

Nevada

Breweries and brewpubs in Nevada directly selling gift cards online:

Las Vegas – Big Dog’s Brewing Co.

Reno – Lead Dog Brewing

Sparks – Great Basin Brewing Company

New Hampshire

Breweries and brewpubs in New Hampshire directly selling gift cards online:

Conway – Tuckerman Brewing Co

Hampton – Smuttynose Brewing Company

Manchester – Great North Aleworks

Meredith – Twin Barns Brewing Company

North Woodstock – Woodstock Inn Brewery

Portsmouth – Portsmouth Brewery

New Jersey

Breweries and brewpubs in New Jersey directly selling gift cards online:

Atlantic Highlands – Carton Brewing

Avalon – Slack Tide Brewing Company

Cape May – Cold Spring Brewery

Denville – Fort Nonsense Brewing Company

Hackettstown – Jersey Girl Brewing

Tinton Falls – Jughandle Brewing Company

New Mexico

Breweries and brewpubs in New Mexico directly selling gift cards online:

Albuquerque – Ponderosa Brewing

Albuquerque – Steel Bender Brewyard

Corrales – Ex Novo Brewing Company

Rio Rancho – Turtle Mountain Brewing Company

Santa Fe – Chili Line Brewery

Santa Fe – Santa Fe Brewing

New York

Breweries and brewpubs in New York directly selling gift cards online:

Auburn – Prison City Brewing

Buffalo – Resurgence Brewing Co.

Ellicottville – Ellicottville Brewing Company

Hudson Valley – Hudson Valley Brewery

Ithaca – Ithaca Beer Co

Lake Placid – Big Slide Brewery

New York City – Brooklyn – Circa Brewing Co

New York City – Brooklyn – Other Half Brewing

New York City – Long Island – Port Jeff Brewing

New York City – The Bronx – The Bronx Brewery

Poughkeepsie – Mill House Brewing Company

North Carolina

Breweries and brewpubs in North Carolina directly selling gift cards online:

Asheville – Asheville Brewing Company

Boone – Lost Province Brewing Co.

Charlotte – Wooden Robot Brewery

Durham – Fullsteam Brewery

Fayetteville – Mash House Brewing Company

Raleigh – Trophy Brewing Company

Southern Pines – Southern Pines Brewing Company

Wilmington – Front Street Brewery

North Dakota

Breweries and brewpubs in North Dakota directly selling gift cards online:

Fargo – Drekker Brewing Company

Ohio

Breweries and brewpubs in Ohio directly selling gift cards online:

Cincinnati – Fifty West Brewing Company

Cincinnati – Mad Tree Brewing

Cincinnati – Rhinegeist Brewery

Cleveland – Collision Bend Brewing

Cuyahoga Falls – HIHO Brewing

Dayton – Mud Lick Tap House

Mt Vernon – Stein Brewing Company

Minerva – Sandy Springs Brewing Company

Westlake – Sibling Revelry Brewing

Yellow Springs – Yellow Springs Brewery

Oklahoma

Breweries and brewpubs in Oklahoma directly selling gift cards online:

Oklahoma City – Bricktown Brewery

Oklahoma City – Roughtail Brewing Co.

Oklahoma City – Stonecloud Brewing Company

Tulsa – Marshall Brewing Company

Oregon

Breweries and brewpubs in Oregon directly selling gift cards online:

Bend – GoodLife Brewing Company

Bend – Worthy Brewing Company

Corvallis – Block 15 Brewing Co

Hood River – Double Mountain Brewery

Portland – Breakside Brewing

Portland – Ecliptic Brewing

Portland – Gigantic Brewing Co

Portland – Hopworks Urban Beer

Portland – Wayfinder Beer

Pennsylvania

This list was compiled with help from Chelsie Markel (@dzyngrl) of www.ItsABrewLife.com.

For additional information also check out the Breweries in Pennsylvania website.

Breweries and brewpubs in Pennsylvania directly selling gift cards online:

Ardmore – Tired Hands Brewing Co also ships beer to PA addresses here

Berwyn – La Cabra Brewing

Braddock – Brew Gentlemen – Take out beer only once ordered online

Carlisle – Market Cross Pub & Brewery – Food Delivery ($5 charge) & Curbside Pickup + Beer Curbside Pickup

Carlisle – Molly Pitcher Brewing Company – call-in for pick-up or deliveries

Indiana – Levity Brewing Company

Exton – Stolen Sun Craft Brewing and Roasting Company – Online ordering for pickup or delivery

Harrisburg – Appalachian Brewing Company

Harrisburg – Boneshire Brew Works: online ordering for curbside pickup

Gettysburg – Fourscore Beer Co

Middletown – Tattered Flag Brewery & Still Works – Food & Drinks for online order/Curbside Pickup

Perkasie – Free Will Brewing Company – also offering online ordering on their website

Philadelphia – Dock Street Brewery

Philadelphia – Manayunk Brewing Company

Philadelphia – Yards Brewing Company

Pittsburgh – Dancing Gnome Brewery – also order online 4-packs for pickup

Pittsburgh – East End Brewing

Pittsburgh – Grist House Craft Brewery

Pittsburgh – Spoonwood Brewing Company

West Chester – Levante Brewing Company also online Can orders for curbside pickup

Rhode Island

Breweries and brewpubs in Rhode Island directly selling gift cards online:

Providence – Bayberry Beer Hall

Providence – Trinity Brewhouse

South Carolina

Breweries and brewpubs in South Carolina directly selling gift cards online:

Charleston – Ghost Monkey Brewery

Charleston – Revelry Brewing Co.

Charleston – Two Blokes Brewing

Rock Hill – Legal Remedy Brewing

South Dakota

Breweries and brewpubs in South Dakota directly selling gift cards online:

Rapid City – Dakota Point Brewing

Rapid City – Firehouse Brewing Company

Rapid City – Lost Cabin Beer Co.

Sioux Falls – Fernson Brewing Company

Sioux Falls – Severance Brewing Company

Tennessee

Breweries and brewpubs in Tennessee directly selling gift cards online:

Gatlinburg – Smoky Mountain Brewery

Knoxville – K Brew

Memphis – High Cotton Brewing

Memphis – Wiseacre Brewing Co.

Nashville – Bearded Iris Brewing

Nashville – Jackalope Brewing Company

Nashville – The Black Abbey Brewing Company

Texas – see the full Texas list here

Utah

Breweries and brewpubs in Utah directly selling gift cards online:

Layton – Roosters Brewing Company

Moab – Moab Brewery

Salt Lake City – Salt Fire Brewing Company

Vermont

Breweries and brewpubs in Vermont directly selling gift cards online:

Brattleboro – Whetstone Station Restaurant and Brewery

Burlington – Foam Brewers

Northfield – Good Measure Brewing Co.

Stowe – The Alchemist

Stowe – Idletyme Brewing Company

Virginia

Breweries and brewpubs in Virginia directly selling gift cards online:

Afton – Blue Mountain Brewery

Alexandria – Port City Brewing

Bluemont – Bear Chase Brewing Company

Bluemont – Dirt Farm Brewing

Charlottesville – Three Notch’d Craft Kitchen & Brewery

Manassas – 2 Silos Brewing Company

Portsmouth – MoMac Brewing

Waynesboro – Stable Craft Brewing

Washington

Breweries and brewpubs in Washington directly selling gift cards online:

Bellingham – Boundary Bay Brewery

Bellingham – Kulshan Brewing Co

Seattle – Bad Jimmy’s Brewing Co.

Seattle – Elliott Bay Brewing Company

Seattle – Georgetown Brewing Co

Seattle – The Beer Junction

Seattle – Two Beers Brewing Co.

Vancouver – Hopworks Urban Beer

Vancouver – Feral Public House/Heathen Brewing

Washington, D.C.

Breweries and brewpubs in Washington DC directly selling gift cards online:

Washington, D.C. – Old Ox Brewery

Washington, D.C. – Right Proper Brewing Company

Washington, D.C. – Hellbender Brewing Company

West Virginia

Breweries and brewpubs in West Virginia directly selling gift cards online:

Charles Town – Abolitionist Ale Works

Wisconsin

Breweries and brewpubs in Wisconsin directly selling gift cards online:

Madison – One Barrell Brewing Company

Madison – Giant Jones Brewing

Madison – Working Draft Beer Company

Milwaukee – Good City Brewing

Milwaukee – Lakefront Brewery

Milwaukee – Water Street Brewery

Potosi – Potosi Brewery

Wyoming

Breweries and brewpubs in Wyoming directly selling gift cards online:

Jackson – Snake River Brewing


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The above information was sourced by the Hopalytics team through internet searches by State – if you would like for your brewery or craft-beer business to be added, please get in touch: [email protected]


Categories
Opinion

The 2019 Texas Craft Beer Survey

Aled Owens
Aled Owens

Aled Owens is the designer of the Texas Craft Beer Survey; the primary input to the Texas Craft Beer Report.

Many folks have asked us for more information on the consumer respondents to the Texas Craft Beer Survey – and although a lot of this data (and a whole lot more) can be found in the full Texas Craft Beer Report, we are happy to go into more detail:

The Texas Craft Beer Survey

The Texas Craft Beer Survey collected input from 926 craft beer consumers across Texas in September, October and November 2019. We promoted the survey through social media and paid advertising and we specifically targeting craft beer consumers across the length and breadth of Texas.

The survey consisted of 30 questions and was designed to be interesting and thought-provoking to craft beer consumers. It was purposely designed so that it could not be completed quickly in under a few minutes; and in order to complete it required respondents to stop and think about their answers. The average response time was just under 16 minutes; which we felt showed that consumers spent time considering their answers.

The survey was designed to only ask input on the things that individual consumers valued. For example, we only asked people who value live music at a brewery about which breweries they thought were best for live music. We only asked people who liked stouts and porters about the breweries producing the best stouts and porters.

Our survey targeted consumers with a wider knowledge of the Texas craft beer market. It was specifically designed to not be appealing to the general public to try and discourage any survey bias or manipulation. We were not looking to facilitate a popularity contest and we didn’t necessarily want to encourage fair-weather craft consumers – there are already enough places where you can hear from them!

Survey Completion Rate

The nature of the survey meant that a large percentage of consumers had initial interest, then started the survey but did not actually complete it. This was not necessarily a bad thing. Over 3,000 people started the survey – although this included some duplicates (for example folks who returned later once they realized it wasn’t a 2-minute completion) it mostly included consumers who dropped off and didn’t complete the survey at all.

As with any advanced survey, there were a number of reasons for consumers not completing the survey – some of which we were pleased with and some of which were disappointing. In terms of the reasons we had hoped for, we did see significantly greater drop off from consumers who felt they didn’t have enough knowledge to answer the survey. Some consumers even wrote this in the survey itself or in subsequent correspondence. These consumers felt they had been to too few breweries to be able to give qualified input or simply did not have enough experience to reference. This was positive for overall response, however in some cases it also disappointingly affected where respondents came from (and may have alienated some potential quality responders).

Where we were disappointed with the drop off of consumers is those who felt as though they had been to too few breweries not out of choice, but because of the lack of breweries in their geographical area. This meant that we failed to capture consumers in many rural or small metro areas. 92% of consumers who completed the survey resided in one of the four extended metro areas of Austin, Dallas/Fort Worth, Houston and San Antonio. There were cities in Texas where less than 20 people completed the survey despite more than 200 starting it. Ahead of our 2020 survey we will reach out to some of those folks to understand why they started but didn’t complete the survey at a higher rate than consumers in other parts of Texas and we will make changes accordingly.

By the numbers

We were really pleased with the number of expert consumers who completed the survey and this showed in the responses.

The average consumer respondent reported visiting 29 Texas breweries, and mentioned on average 14 different Texas craft breweries in the text fields responses across the survey. 22% of consumers voted for breweries in at least 2 other major metro areas other than their own – for example someone living in Houston mentioning breweries in both San Antonio and Dallas.

Only 55% of consumers listed their overall best brewery as the same one they listed as producing the best beer. Only 20% of consumers said that they base brewery visits solely on beer, with taproom atmosphere being the most important other factor in visiting a new craft brewery.

265 breweries received at least 1 consumer mention, and in total we collected over 52,000 data points that fed into the full 40-page Texas Craft Beer Report. For our first publication we were pleased with the response from the Texas craft beer-drinking public.

Cheers!

Download the full Texas Craft Beer Report here

Read about the Texas Craft Brewery Rankings by metro

Categories
Rankings

Best new breweries in Texas known for more than just beer

Texas Best New Breweries of 2019 List

Best New Breweries of 2019

The Texas Craft Beer Report’s list of best new breweries of 2019 introduces new beer-makers from across the State.

Each of the breweries on the Best New Breweries of 2019 list received votes from consumers and craft brewing industry professionals in 3 categories: “Reputation for Producing the Best Beer”, “Consumer Reputation and Taproom Experience” and “Excited for the next 12 months.”

The breweries on the list are diverse in their size, approach and beer styles, but have all been able to produce high-quality beer out of the gate. “We’ve worked hard to be a quality first brewery, servicing the taproom foremost.” Said Michael Duckworth, CEO of True Anomaly Brewing Company in Houston. “We’ve released over 35 unique beers in the approximate 8 months we’ve been open, the vast majority of which are relatively unknown styles in the Houston market.  Bringing quality beers in styles a bit more unfamiliar has garnered us some buzz, and we hope to continue pushing the limits this next year as we delve even further into our wild and sour program.”

True Anomaly Brewing Company were already being highlighted by consumers in Austin and Dallas/Fort Worth in the Texas Craft Beer Survey – something not easy to do in year one of operation.

New breweries able to establish themselves in competitive markets

Similarly to True Anomaly, Nomadic Beerworks in Austin are already gaining accolades for their beer in a highly competitive market. Dan Tryanski is a Co-Founder of Nomadic Beerworks “Our brew system was designed so that we could release a constantly rotating assortment of beers. This keeps our tap list dynamic and changing. With all of this variation, we get to be very creative. We often take risks on flavors and styles in order to produce beers that give people something to talk about.”

This approach might have been seen as risky, but Dan and his brother Bryce moved to Austin with extensive brewing experience and have been able to release award-winning beer in their first year – with their Peak Season IPA winning “best new beer” in the 2019 Austin Beer Guide “Best of 2019” awards.

In a competitive Austin market, 12 Fox Beer Co are another brewery making noise – as much for their tap-room experience as their high-quality beer. Located in Dripping Springs just outside of Austin, 12 Fox have been able to quickly establish themselves amongst both locals and consumers further afield. “We like to think that our biggest contribution to the beer industry for consumers would be that we created a destination brewery that is focused on family, Veterans, quality brews and community.” says owner Stacey Hogge “We want all of our Hill Country neighbors to feel like they have a location that is inviting and gives them a sense of community.” Head Brewer Aaron Luelling emphasizes the need for combining great beer with a welcoming atmosphere “I believe we give the consumer an experience outside of beer while they are here.”

In crowded Texas metro markets, many of the breweries who have made an impact just after opening have understood the importance of first impressions with craft beer drinkers. “If someone walks into a brewery for the first time and tries a beer that isn’t delicious, how can we expect that person to keep coming back?” asks Molly Reynolds, co-owner of Celestial Beerworks in Dallas. “We try to keep that in mind when we are brewing and never let a beer touch the lips of the public unless it is exactly the beer that we intended.” Celestial have already developed an excited local consumer base despite being only a few miles from established breweries such as Peticolas Brewing and Community Beer Company. Co-owner Matt Reynolds is looking forward to building on their success in 2020, “Our goal is to constantly improve the quality of our beers, as we are always trying to push ourselves to be better brewers. Expect to see more collaborations and many super fresh IPAs!”

Tall City Brewing Co first movers in Midland-Odessa

Unlike breweries opening in dense beer-drinking metro centers with plentiful consumers looking for a new beer experience, Tall City Brewing was one of the first breweries to open in Midland – something which brought opportunities and challenges “We are the only brewery in the area with a taproom and combine that with the booming area of Midland/Odessa it has created a great opportunity for us.” says Jeff Thomas, owner of Tall City Brewing. “This has allowed us to build a one-of-a-kind facility that locals have been itching for.”

Like 12 Fox Beer Co., Tall City has prioritized building relationships within the community. Thomas continues “We have strived to create a welcoming atmosphere that’s kid-friendly and community-oriented. Many young families and professionals reside here and it has quickly become a destination for them after work and on the weekends.”

Licensing delays common complaint from new brewery owners

Many of the breweries on the best new craft breweries list were happy to have simply opened in 2019 and know all too well the delays caused by licensing and approval issues.

“Obviously opening a brewery in 2019 was ripe with hurdles.” says Trenten Relles, General Manager of Central District Brewing in downtown Austin. “We had to deal with what felt like the longest government shut down in history and delays in our TTB Approval.” Central District had actual potholes in the road cause potential delays but have still seen great response from consumers “Our street being closed down for a year for redevelopment hasn’t helped! But I think it speaks to the styles of beers we produce and constant development within our taproom that we have had an impact.” Central District Brewing capped a great first year by winning a gold medal at the Great American Beer Festival in Denver in October.

Along with the focus on beer, establishing themselves in the community and their shared frustrations by licensing delays, each brewery has had one thing in common when we asked them about the highlights of opening a brewery in 2019 – “The most rewarding thing was opening weekend” says Grant Guidry, Co-Owner of Bear King Brewing in Marble Falls. “Seeing the place filled with people who were excited to be there, having a good time. People who weren’t just ourselves, or builders, but friends, neighbors, locals who had all been waiting, finally enjoying themselves.”

See the full Texas Craft Brewery Rankings

Read about the Texas Craft Brewery Rankings by Metro

Read about the Texas Craft Beer Survey respondents

Categories
Rankings

Jester King Leads The Way in first Texas Craft Brewery Rankings

Jester King Brewery captured top honors in the inaugural Texas Craft Brewery Rankings. The Austin brewery leads an impressive list of Texas beer-makers ranked based on the input of consumers and brewing industry professionals from across the State. 

Jester King ranked best brewery in Texas
Austin boasts 1st and 2nd place in Texas brewery ranking

Jester King was not only ranked top overall brewery but also voted #1 for producing the best beer in Texas. The Hill Country brewery leads an Austin-area 1-2 at the top of the ranking, appearing just ahead of Pinthouse Pizza. Whilst well known to Austin craft beer drinkers, Pinthouse has seen a huge increase in consumer interest across the rest of the State for their special release series, while their Electric Jellyfish was heavily mentioned by consumers as a favorite beer in the Texas Craft Beer Survey. 

Saint Arnold Brewing Company, who has been brewing beer in Houston since 1994 were listed in 3rd position, one ahead of another brewery with significant history in Texas – Real Ale Brewing Company of Blanco. Rounding out the top 5 breweries in Texas is Conroe-based B-52 Brewing Co

Ranking methodology designed for craft breweries

The Texas Craft Brewery Rankings were developed to showcase independent craft breweries for what they excel at. They are made up of 4 key categories; overall reputation among consumers, reputation for producing the best beer, the excitement that the market has about them for the next 12 months and their contribution to the growth of the Texas craft brewing industry.  

Jester King Brewery ranked #1 overall, with many consumers highlighting the brewery even if they didn’t list them as one of their favorite for beer. Jeffrey Stuffings, owner of Jester King Brewery, was happy to hear that the brewery was recognized by the Texas craft beer community. “We’ve strived to contribute something unique and meaningful to our local scene, as well as greater beer world, so it’s wonderful to be recognized for it.” 

Not Just About Beer

The fact that the ranking was not based simply on beer reflects the behavior of Texas beer consumers. Only half of the 900+ respondents to the Texas Craft Beer Survey listed the same brewery for “Best Overall” and “Best Beer” – suggesting the taproom experience plays a big part in what consumers think about a brewery.

This trend has been recognized by Brent Daniel, owner of B-52 Brewing Co. “Our philosophy is that craft beer is meant to be an experience,” Daniel says. “High-quality ingredients and processes are the foundation, but there’s so much more. You see that when you visit our brewery. We put a ton of effort into all of the elements that create a great craft beer experience. That includes everything from the chairs you sit in, to the music we play, the people you’re with, and much more.” This approach has helped the brewery develop a State-wide following and ensure that visitors to their taproom travel from far and wide. When asked what was in store for 2020 Daniel states “More experimentation, more pushing the limits, more innovation.” The brewery has developed a passionate following and consumers will be keen to get their hands on what comes next.

Clear differences in opinions of consumers vs craft brewing industry professionals

One of the most interesting things that the rankings highlight is the differences in opinion of consumers and brewers. When asked to choose the breweries they believe are making the best beer and those that they are excited about for the next 12 months, many brewers favored long-established breweries known for their high-quality and consistent recipes – however, consumers at times trended more towards breweries producing newer styles. 

This difference reflects a changing Texas consumer marketplace – but one in which Brad Farbstein, President of Real Ale, thinks that consumer trust is a key to continued growth. “I think our four basic core principles : Quality, Consistency, Innovation, & Value, transcend gimmicks and trends in the market,” says Farbstein. “I believe consumers are tired of spending their hard-earned dollars on beer that tastes different from batch to batch. I believe our core customers will always be willing to try new breweries and beers, but they always come back to a brand that they can trust.” Farbstein was mentioned by his fellow Texas brewers as someone playing a key role in the growth of the overall Texas craft industry.

View the Texas Craft Brewery Rankings

Read about the Texas Craft Brewery Rankings by metro

Read about the Texas Craft Beer Survey respondents

Read about the Best New Texas Breweries of 2019


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Texas Craft Beer Report

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Mockup of the Texas Craft Beer Report 2019 cover.