The virtual, from-home event will take place at 5pm on Friday March 20th, and is designed to encourage consumers to use curbside to-go stores at craft breweries over the country who have had to close taprooms due to COVID-19.
The initiative has already started to spread across the US – and Chelsie Markel of the ItsABrewLife website based in Pennsylvania spoke in detail to Corey Dickinson of Community Beer about the initiative.
Consumers can show their participation using the Facebook event – and are encouraged to share the event far and wide.
The Nationwide Cheers initiative is one of a number of ways that consumers can support their local craft breweries. The Hopalytics team are continuing to update the list of breweries across the US offering online gift-card purchase.