This report “Effects of COVID-19 on US Craft Drinkers” details changes from usual behavior of craft beer drinkers in the US due to the COVID-19 lockdown. It looks at factors that influence individual consumer craft buying behavior and attitudes on making beer to-go visits to craft breweries.
- The “COVID-19 Craft Beer Consumer Survey” ran from April 7th – April 12th 2020
- 1016 craft beer drinkers responded from 42 US States
- 57% of respondents said they were drinking more beer now than usual, despite bars and restaurants being mostly closed
- 56% of respondents said they were buying and drinking more craft beer than usual and only 11% said they were drinking more macro-beer from companies such as AB InBev.
- The median number of breweries visited by craft beer drinkers is 2, with 27% of respondents having visited at least 4 different craft breweries. 13% of respondents had not visited any breweries to buy beer to-go.
- Craft beer drinkers are willing to drive 10+ miles to buy craft beer-to-go, with 25% saying they would be willing to drive 20+ miles.
- Loyalty to a favorite brewery, clear information on social media, and the proximity to the drinker’s house were listed as the leading factors when deciding where to purchase beer-to-go
- Only 13% of craft beer drinkers have visited a new taproom that they hadn’t previously since the COVID-19 lockdown began
- 87% of craft beer drinkers would purchase limited release beer online now to pick up once taprooms open again
- Effects of COVID-19 on US Craft Drinkers report is available here